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The completion of a new factory in Li Ning, China
source宣传部
publisherCEO
time2023/11/04
- China's Li Ning is mainly located in Foshan/Dongguan, Guangdong Province, Quanzhou/Xiamen/Fuzhou, Fujian Province, Jingzhou, Hubei Province, Qingdao, Shandong Province, and other places.
The original intention of Li Ning Company was to promote China's sports industry and let sports change our lives. Li Ning Company never gives up any efforts to achieve this mission. Since supporting the Chinese sports delegation at the Beijing Asian Games in 1990, Li Ning Company has invested heavily in sports sponsorship and created tens of thousands of job opportunities. The unique corporate culture is a relay rod for the close collaboration and hard work of every part of Li Ning Company, making all suppliers, distributors, and service providers partners and all employees work together to work together. Li Ning people believe that people have unlimited potential. Sports make people more confident, daring to express themselves, constantly exploring their potential, and surpassing themselves - we have this brand concept and have always put it into practice: in 1990, Li Ning Company became the first Chinese sports goods enterprise to sponsor the Chinese sports delegation at the Asian Games; In 1992, Li Ning Company provided award receiving equipment for the Chinese Olympic delegation, becoming the first Chinese sports equipment company to sponsor the Olympics; In 1993, Li Ning Company took the lead in establishing a franchise marketing system nationwide; In 1998, Li Ning Company took the lead in establishing China's first design and development center for sportswear and shoes in Foshan, Guangdong; In 1999, Li Ning Company collaborated with SAP Company to introduce AFS clothing and footwear solutions, becoming the first sports goods enterprise in China to implement ERP; In 2004, Li Ning Company successfully listed on the main board of the Hong Kong Stock Exchange, becoming the first Chinese sports goods company to list overseas; In 2005, Li Ning Company became an official NBA partner; In 2006, Li Ning Company became the official market partner of ATP in China. Today's Li Ning Company is not only a creator of sports goods, but also a disseminator and promoter of a healthy lifestyle. We are using the accumulated confidence, seizing the opportunities bestowed by history, facing the challenges of the global market, and fulfilling the mission of Li Ning people - we use sports to inspire people's desire and strength for breakthroughs!