Li Ning Company has launched a major brand reshaping project, abandoning the 10 year old advertising slogan of "everything is possible" and changing to "Make the change" - making change happen.

China's Li Ning is mainly located in Foshan/Dongguan, Guangdong Province, Quanzhou/Xiamen/Fuzhou, Fujian Province, Jingzhou, Hubei Province, Qingdao, Shandong Province, and other places.